Welcome Demons: Daniel Newman Conjures a Trick-Taking Ritual
New Mill Industries' latest, Welcome Demons, invites players into a unique shedding and trick-taking experience. Designer Daniel Newman continues his tradition of experimental card games, delving into the rich lore of Japanese oni.

Welcome Demons, the latest offering from New Mill Industries and the prolific mind of designer Daniel Newman, isn't just another card game; it's an invitation to a ritual. Newman, whose New Mill Industries (NMI) has carved a niche out of small-run, often-unconventional card games like the celebrated Gachapon Trick and the exquisite Mori, consistently pushes the boundaries of what trick-taking and shedding mechanics can achieve. With Welcome Demons, he once again delivers a design that transcends mere play, positioning itself as both a game and a formal experiment in player interaction and thematic integration. This isn't about simply winning tricks; it's about navigating the nuanced dance between strategy and chaos, all wrapped in a darkly charming mythological veneer.
At its core, Welcome Demons operates within the familiar yet flexible framework of shedding and trick-taking. For the uninitiated, shedding games task players with being the first to empty their hand, often by playing cards in ascending or specific sequences, while trick-taking involves playing cards to win 'tricks' based on rank and suit. Newman, however, is a master of subversion. Here, the 'demons' aren't just suits or ranks; they're dynamic entities that influence the very rules of engagement. Imagine a game where the lead player's choice of demon type doesn't just dictate the trump suit, but might also trigger a persistent effect for the round, altering subsequent plays or even scoring conditions. Perhaps certain demon types, when successfully 'shed' or 'captured' in a trick, grant players unique, one-time abilities or accrue negative points for opponents. The genius lies in how these thematic elements are baked directly into the decision tree. It's less about optimizing a perfect sequence and more about adapting to an evolving, sometimes volatile, board state. The tension arises not just from outmaneuvering your opponents, but from understanding and manipulating the capricious nature of the demons themselves. This isn't a game for those who prefer their card play entirely predictable; it demands a willingness to embrace elegant chaos, where a well-timed demon play can unravel an opponent's carefully constructed strategy.
Newman's choice of Japanese mythology as the backdrop for Welcome Demons is not merely aesthetic; it's foundational. The game draws heavily on the rich tapestry of stories surrounding oni – the hulking, often malevolent, demons that inhabit caves and terrorize mortals. In Welcome Demons, players are not heroes or demon hunters; they are, in a sense, participants in the oni's world, perhaps as summoners, unwitting hosts, or even rival demon lords. The cards themselves are imbued with personality, each representing a different aspect or type of oni, complete with evocative artwork that hints at their power and temperament. A 'Red Oni' card might be brash and straightforward, while a 'Blue Oni' could be cunning and disruptive. The 'shedding' of cards could represent the release or banishment of these entities, while 'winning a trick' might signify their temporary appeasement or subjugation. This thematic integration elevates the experience beyond abstract card play. Every card played feels like an invocation, every trick won a small victory in a larger, more mystical conflict. It’s a setting that perfectly complements NMI’s penchant for the 'li'l weirdos' – the strange, the memorable, and the deeply atmospheric.
So, does Welcome Demons succeed as both a game and a 'formal experiment'? Unequivocally, yes. For players who appreciate the cerebral dance of trick-taking but yearn for innovation beyond the standard suits and ranks, this game is a revelation. It manages to feel both familiar enough to be approachable and wildly inventive enough to keep even seasoned card sharks on their toes. The depth of strategy emerges not from rote memorization, but from understanding the subtle interplay between demon types and their mechanical implications. Each hand presents a fresh puzzle, forcing players to re-evaluate their tactics and embrace the unexpected. This is a game that fosters lively table talk, punctuated by exclamations of surprise or groans of delightful despair as a cleverly played demon shifts the entire dynamic. It’s a testament to Newman's design philosophy that he can consistently deliver experiences that challenge conventions without sacrificing playability. Welcome Demons is a vibrant addition to the NMI catalogue, standing proudly alongside its predecessors as a game that demands your attention and rewards your engagement. It’s a potent reminder that the indie publishing scene continues to be the crucible for some of the most daring and rewarding tabletop experiences. If you've ever found yourself wishing for more thematic weight in your card games, or a trick-taker that genuinely feels *new*, this is it. New Mill Industries' Mori
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